The Team

7+ years building analytics for DTC brands in the e-comm and retail space. Track record includes +$50M in combined margin uplift and annual savings for $2B+ retailers in the US and Europe.

At Clicar, owns the data stack end to end — from raw transactions to the reporting layer that powers commercial, marketing, finance, and merchandising decisions. Thinks in P&L, not just pipelines.

7+ years driving growth across LATAM and Europe through paid media and measurement. Manages USD 5M+ in annual paid media across 7 markets.

At Clicar, leads paid media and measurement: GA4 + server-side GTM, attribution, MMM, and full-funnel programs built around CAC and conversion.

Specializes in turning raw customer and sales data into intelligence — predictive models, NLP, and AI tools that anticipate demand, surface churn risk, and decode customer behavior.

Psychologist (Cognitive Neuroscience) and Master's in AI — a rare mix of human insight and machine intelligence.